Show Them the Possibilities
Hood Park Brand and Master Plan Proposal
Our relationship with Hood Park began with the rebranding of their business park—located at an old milk facility. In addition to exploring a new visual identity, we explored names that would allow for a broader selection of tenants.
The task of master planning their business park began as a competition. I wrapped our team's design proposal in a hand-made portfolio package: fabric, hard-bound, magnetic closure, containing a saddle-stitched sophisticated design approach, small booklet of our qualifications, and elastic slip for the flash drive.
As a member of the proposed design team, I applied my skills to elevating our site plans, information graphics, and space summaries. Our ability to explain and present—not just have—the ideas, I believe, is a big reason why we won the competition.
The aforementioned identity work did not extend to a full brand. Therefore, as part of the proposal, I included elements to support the proposed architectural "place-making." This included a mood board with color palette, signage concepts, and environmental graphics to appear in our renderings.
