New Owner, New Audience
100 Cambridge Street
100 Cambridge Street is an office building in the heart of Boston's financial district. The new owner seeked to create a stronger brand for the building as it worked to secure a different set of tenants. Logo concepts were presented, and 100C was born.
Their realtor required a one-stop shop brochure that shows off the building as well as the brand image. My brochure concept paired photos of their office spaces and views of Boston from their windows, to hit home location as well as pride of space.
To not just say they have transformed, we needed to show the transformation. Myself and the interior design team created concepts that would highlighting the new blue and new logo in ways that were financially responsible.
An additional element designed and installed was in the street-facing lobby area. The previous empty, marble wall is now filled with a beautiful semi-translucent blue that supports silver channel letters. Seen from the street through an entirely-glass facade, it definitely makes an impact.
